Ten Years of Connecting EuropeAnniversary book Huawei Europe
Design & Production: Ogilvy & Mather Advertising GmbH, Düsseldorf
Published: Huawei Technologies Düsseldorf GmbH, Düsseldorf
Develope a visual concept to mark Huawei´s 10 years activity of "Connecting Europe"
Build a visual language representing the brand´s activities and the book´s purpose: China, Europe and Telecommunication
Use of editorial and historical imagery to avoid a stock photography look
Photo editing & sequencing in cooperation with Art Director at Ogilvy and client Huawei
1. Vintage Telecommunication images bring in humour I Photos: Old Visuals Archive
2. Landscape images (Europe and China) in square format by Michael Kenna, locate the content and relate to the text´s headlines
3. Images with red elements associated to China to bring in colour
Sample pages from the book
The past ten years have seen Huawei working with telecoms service providers across Europe to help them connect their customers to content, services and products that help them in their businesses and their daily lives. In this decade of change Huawei has grown from an unknown start-up in Europe to become the number two global communications firm.
This book was published by Huawei who asked Studio Stauss to develope a visual concept to mark their 10 years activity of "Connecting Europe". We looked for a coherent visual language which compliments the brand and its attributes, and used editorial and historical imagery to avoid a stock photography look and to bring in some humour. Content visually represents "China, Europe and Telecommunication".